INVISIBLE YEARS

Amil

For Amil’s child obesity awareness campaign we came up with an insight brought by a study conducted in 2012, showing that when turning 18 a child will spent around 3 years in front of screens.

We even came up with an experiment to show how real this can be.

Our goal was not to demonize the screens, but to use them in a healthy way, as allies. And to raise parents' awareness, we created a platform with educational content, influencers, doctors giving tips and even a hours/screen simulator for parents to get an idea of how much time their children may be spending on screens.