Do you know that feeling when your favourite food starts a fight in your stomach causing heartburn? This was the insight used to create the Food Fight campaign for ENO. In order to understand all the campaign steps and its context, please take a look at the case study below.
TV commercials starring typical food both for the brazilian and the latin american market.
Since the campaign was launched very close to Carnival, we decided to take the shrimp to Rio's famous street parades so people could fight the big shellfish with Eno's help.
People were asked to post their pics with the #ENOCarnaval hashtag on their Instagram and Twitter accounts. The best ones were used as real-time content on Eno's brand channel on Facebook. We put them together in breaking-news style videos that showed the shrimp attacks during Rio's Carnival.